Steve Fraley

New Shop Hours: 9am - 5pm Wednesday - Monday, Closed on Tuesday! Save big on your next big purchase, a number of smaller ones or, make it a fantastic gift for the angler in your life! It’s that time again!! As our way of...

Hey guys, Gonna have to try and make this one short as I'm on my way out to guide in the winter wonderland once again here shortly. Yep, the snow and cold has officially arrived around here and I, for one, am not disappointed! Traffic...

Hey guys, long time, sorry... After my last report I took some time off as stated therein and have stayed pretty busy since. As John said in his report (If you haven't read it, you should! Click here.) our heartfelt thanks goes out to...

Hey guys, Another big lapse there I know, but nothing much had changed until very recently, so I've just stashed a few King images of various clients since last report for another "photo dump" of sorts... That being said, I was lucky enough to have clients...

If a picture speaks a thousand words; I'm goanna go ahead and speak just a few with a bit of a photo dump from this past week and that's just a sampling of what's been going on. ? You'll need to read my last report...

Good morning, The answers to the inevitable questions about the headliner picture are... It's a colored-up lake run Brown, it measured 29 inches from its tail to its very cool nose and it took a brown stone fly on the first cast of a very...

Hey guys, quick note, I have a client who has to cancel September 13th, so if anyone is interested in picking up this prime date just give the shop a call. (231) 745-3529. (9/9/2022 morning edit. This date has now been filled. Thank you!)  Nothing...

“To be silent the whole day, see no newspaper, hear no radio, listen to no gossip, be thoroughly and completely indifferent to the fate of the world is the finest medicine a man can give himself.” ~ Henry Miller Well, that’s it, I’m back home...

Hi guys, long time no post, but hey, I'm still much earlier than expected! (Best part of working in AK for me was going completely dark and being unplugged from the world.) As many of you already know from my personal social media feeds,...

Hey guys, yep, I'm still kicking! ? Haven't been posting much because, quite frankly, I've had all my days blocked off for other things and I haven't been fishing "much". (Also, been taking "somewhat" of media break in this world gone mad that's about...